rain poncho vs fashionable functionality

I am a huge Bill Cunningham fan – I love his photos, his sense of style and his genuine, simple perspective. You have to see the documentary about this wonderful man.  His code of ethics, mission of work and general character will humble and inspire you.

We sent him a ‘hood, I would love to replace his torn plastic poncho and cover him in reflectivity for those dark rainy days/nights.   He promptly returned it with a lovely handwritten note complimenting the garment and the quality but telling us that it would unethical for him to receive gifts.  Probably the only rejection note I will ever frame.

In a time of very blurred missions and ideals this man is a real beacon. As we continue to build our brand with a strong commitment to fair trade, US labor and sustainability thinking about “what would Bill do” might be a good idea.