Category - Insights
The Vagaries
Insights
Spring is here and, as you may know, it’s a miraculous experience. It’s really the perfect season — theoretically. You can’t beat that warm nonchalancey feeling, until the wind whips up and the clouds roll in. Our data…
How to Walk in the Rain
Insights
Many people think they know how to walk in the rain. However, after 8 years in the rain cape business you learn to recognize the posers and the wannabes. It seems simple. Everyone thinks they can do it. But then when it’s nice and raining they say they don’t want to show you now. Or they dash off scampering around puddles like bugs on a hot griddle.
A Good 2-Step Plan for Valentine’s Day
Insights
Step 1: Come to an early agreement with your sweetheart that Valentines Day is outdated. Neither of you need that overpriced restaurant, the long lines at the London Eye, or any of that hoopla. Your love is deeper…
That’s it. We’re going to Canada.
Insights
We’re going over the border. We’re heading to the largest country in North America, with its parliamentary democracy, eight distinct forest regions and a notorious reputation for kindness and tolerance. How do they do what they do? Three of the Top 10 Livable Cities on the planet are in Canada. Are they just lucky?
A Cape for all Seasons
Insights
After more than 7 years, we’ve created a name for ourselves in capes. However, you’d be remiss if you thought rain was the extent of our repertoire. Since the introduction of the inimitable Sweatshirt Cape (‘no ordinary hoodie’) way back when, we’ve been working on capes for all seasons.
Under the ‘Hood—Electric Rain Cape Demystified
Insights
One time we met a customer who’d received a Cleverhood as a gift. She was a city biker and she stopped by our booth at a Seattle show. That’s a distinctive city with a bit of a good…
Why Our Capes Are Made in Fall River?
Insights
We’re happy to report that our capes are actively used in cities all over the world. We like to think our customers appreciate our attention to detail. That’s a comprehensive approach we take with our outerwear. And it’s a big benefit of our close partnership with talented garment workers in nearby Fall River, Massachusetts.
Are You Ready for the Day Most Resembling Corduroy?
Insights
It’s the perfect season for the King’s Cloth. The days are shortening. Leaves are dying and the sun is weakening. There’s a plodding march toward the darkness of winter. Brace yourself for the rotation of the earth my…
The 9 Secrets to Fulfillment In the Electric Rain Cape Experience
Insights
Empty your mind. This is the Electric Rain Cape Experience — and its 9 hidden secrets to fulfillment. Live deeply. Allow us to enlighten you — to the Electric Houndstooth — the classic cape from the Ocean State.
There’s a Little Movie Theater Inside My Head: the Electric Rain Cape Experience
Insights
The Electric Rain Cape Experience is a testament to collaboration, creativity and craftsmanship. And we’re not talking about the Electric Houndstooth rain cape and it’s 10 special qualities. We’re referring to that talented team of Najeeb Tarazi and Michael Langan that brought this particular poncho to life.
