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Category - Insights

What Do You Call It When It Rains While The Sun Is Shining?


Linguistics analyzes human language. It’s interesting. Fundamentally, all human beings seem to produce language in essentially the same way. As MIT researcher Noam Chomsky pointed out, cats will not understand and produce a language with words. Dialects are…

Style Media Maven Eyes Umbrella Alternative

Insights, News

 Last week we were recognized by Rhode Island magazine for our preoccupation with rain capes. Then, a few days ago we heard from a particular woman noted for her very particular style. It seems people are starting to…

Nice Cleverhood Rain Cape Reflektion at Trek World


This is pretty cool.   Trek is a big bicycle company that started manufacturing frames in Waterloo, Wisconsin in 1976. The company now has 1,600 employees and more than 5,000 dealers in 75 countries. There was a nice…

Rhode Island’s Best Rain Capes


We really don’t mind if you think we’re quirky. We eat a lot of quahogs, built the first Quonset huts, and were settled by Quakers. We’re known as the Ocean State, which sounds vast and impressive.  But measuring…

Connecting with: “Handmade and Built to Last”

Insights, Livable Cities

We have a globally distributed customer base. As you can see here from our analysis, there’s a width swath of vegetation on this planet (global warming notwithstanding). Where there’s greenery, there’s rain, which gives you a broad sense…

Performance Fashion: Utilitarian Couture

Insights, Livable Cities, News

The World Meteorological Agency is pushing for greater awareness of climate change with the hope that will lead to smart planning and better behaviors. If you’re like us, you probably spent World Meteorological Day singing weather songs and…

Keep a Weather Eye Out for Us this March

Insights, Livable Cities

We’ve got a number of cool, livable cities on our itinerary this March: Seattle, Vancouver, London, Toronto, Washington DC and others. It’s not a shabby line-up. We’re looking at three bike shows, a National conference, local shops, various…

Cleverhood: Worldwide Weather Testing


“An old concept given impressively new life.” — Brian Palmer, Isle of Islay, Scotland There’s another snowstorm here, roads to plow, sidewalks to shovel and bracing cold. “Weather builds character” is something we say in New England. That’s…

Join Us for America’s Biggest Bike Party or Burble in Slithy Toves

Insights, Livable Cities

The USA’s biggest bike party is coming up fast in New York City. You do not want to miss this – wherever you are. The TD Five Boro Bike Tour is 32,000 people biking 40 easy miles through…

Let’s Get Personal about Rainwear


Come see our etchings! Vogue characterized the Cleverhood as an “inventive cover-up” with transformative powers. It’s “a chic shroud” of mystery — with special utilitarian features like weather-proofing and thumb-loops. The Cleverhood attracts a certain set. Cleverhood people…