“Bradford Shellhammer was soul searching on a beach in Rio.” That’s powerful credentials right there. No doubt the man was destined for big ideas.
Sure enough, Shellhammer did it again. The founder and former CEO of design-obsessed Fab had an epiphany as reported in Fast Company:
“You’re not a one-trick pony, Bradford!” the epiphany said. “I am much more talented than a guy who can pick color,” Shellhammer concluded. “I have a vision of this thing that needs to exist in the world.”
And “this thing,” it turns out, is Bezar. Bezar hosts digital “pop-up shops” with designers, handpicked by Shellhammer and a small team. They sell in short bursts of a few days. Think of it as a bizarre bazaar.
What makes Bezar different?
“We support designers. Everything we sell is authentic and and has a story.
Everything we sell is a little bit bizarre. We only sell special things. Things with heart.”
That’s the teaser that popped up today from Bezar: Clever Design For Your Hood. There we are, handcrafted bike-ready rain capes handpicked by the discerning Shellhammer. Maybe the first from Rhode Island along with other terrific inspirations from designers around the world.